EU launches action against 20 airlines for greenwashing

Al Jazeera:

European Union authorities have started action against 20 airlines for misleading “greenwashing” practices.

In a statement on Tuesday, the European Commission and national consumer protection authorities said they had worked together with Belgian, Dutch, Norwegian and Spanish watchdogs on identifying the airlines that have made false or misleading statements about the environmental benefits of their companies.

Greenwashing refers to claims that aim to deceive the public about how environmentally friendly a product, policy or organisation is.

The authorities said they do not plan to release the names of the airlines involved until the preliminary stage of the investigation has concluded.

They said airlines needed to make clear to what extent claims that the CO2 emissions caused by a flight could be offset by climate projects or through the use of sustainable fuels can be substantiated based on sound scientific evidence.

The bloc also invited the companies to bring their practices in line with EU consumer law within 30 days.